Insightful Group

We help marketers, business owners and entrepreneurs profit from customer insights.

Want growth?

Your marketing should be helping you build your bottom line. If it isn’t, there are ways we can help you.

It takes three

There are three vital parts that make for a successful project:

  1. You
  2. Your customer
  3. Ourselves

Your customer is at the centre of everything we do. It’s their insights that power the results.

Triangle graphic showing 3 people
Customer journey mapping

Insightful UX

Research, User Experience, insights and planning.

Full Digital Review


Web development and digital campaign management. Thoughtfully delivered.

1-2-1 customer research

Insightful Campus

Training, workshops and up-skilling marketing teams. Helping marketers stay relevant

Who we helped

A car insurance provider

What we did

Increased average cross-selling income by 250%.

How we did it

Full Digital Review

Full Digital Review

1-2-1 customer research

1-2-1 customer research

Customer journey mapping

Customer journey mapping

Competitor and market review

Competitor and market review

Wireframes and prototyping

Wireframes and prototyping

Validate - don't speculate

The Story

A successful business needs expertise and the tools to beat the competition – and survive disruption. Insightful Group people come from both client and agency side. We know how to find out what your customers want. We’ve also got the skills to deliver on those insights.

From strategic planning, customer insights and rapid prototyping to training and campaign delivery. Insights drive everything we do.

"Insightful UX have impressed from the very start, not only giving us some valuable insight on the user experience of our websites but now developing into a trusted marketing partner. From the beginning it was clear that they wanted to get a deep understanding of the industry and because of this they are now working with 4 brands across the SG Group."

Daniel Mepham, Managing Director of the SG Professional Services Group
Daniel Mepham Managing Director, SG Professional Services Group

"We tasked Insightful to carry out an in-depth digital review of our current digital offerings and to establish a robust digital strategy to push the business forward. It was wide-ranging and included the development of a new brand, a brand refresh and the management of the redesign of our website. I have been immensely impressed with the team at Insightful to date. Their expertise has been invaluable to help build an exciting future for the business bringing energy, drive and enthusiasm. I would highly recommend them."

Luke Baldwin, Deputy CEO of Niche Financial Solutions
Luke Baldwin Deputy CEO, Niche Financial Solutions

Insightful UX conducted a thorough programme of testing with online & offline tools and a very professional approach to the work. We felt well informed during all stages of the project and the results highlighted a number of areas which would benefit from attention, including a number that were very unexpected!

Kris Collins Web Project Manager, The University of Hertfordshire

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Knowledge, growth, sales. It all starts here.